Galvanizing Digital Marketing Implementation in Small Businesses

Author:

Sidek SyamsurianaORCID,Hasbolah HazrinaORCID,Khadri Nurul Azwa MohamedORCID,Mahshar MunirahORCID,Abdullah Fadhilahanim AryaniORCID,Md. Isa Yusuff Yusrinadini ZahirahORCID,Rosli M. MohdORCID

Publisher

Springer International Publishing

Reference83 articles.

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2. Alderson, W.: Marketing Behavior and Executive Action. Richard D. Irwin, Homewood (1957)

3. AlSaleh, D., Thakur, R.: Impact of cognition, affect, and social factors on technology adoption. Int. J. Technol. Mark. 13(2), 178–200 (2019)

4. Alzahrani, J.: The impact of e-commerce adoption on business strategy in Saudi Arabian small and medium enterprises (SMEs). E-Commerce Adoption 4(1), 73–88 (2019)

5. Annuar, A.: Covid-19: After MCO, survey finds nearly 70pc SMEs lost half income (2020). https://www.malaymail.com/news/malaysia/2020/03/27/covid-19-after-mco-survey-finds-nearly-70pc-smes-lost-half-income/1850688. Accessed 23 Aug 2021

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