Digital Tourist Marketing: The Latest Developments and Recommendations on How Mykonos Can Take Advantage of Digital and Influencer Marketing-Reference-Cited by-同舟云学术

Digital Tourist Marketing: The Latest Developments and Recommendations on How Mykonos Can Take Advantage of Digital and Influencer Marketing

Published:2022 Issue: Volume: Page:1007-1020
ISSN:2198-7246
Container-title:Transcending Borders in Tourism Through Innovation and Cultural Heritage
language:
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Author:

Skagias Konstantinos,Belias Dimitrios,Vasiliadis Labros,Christos Papademetriou

Publisher

Springer International Publishing

Link

https://link.springer.com/content/pdf/10.1007/978-3-030-92491-1_60

Reference32 articles.

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2. Belias D., Velissariou E., Kyriakou D., Vasiliadis L., Mantas C., Sdrolias L., Aspridis G., & Kakkos N. (2017a). The importance of customer relationship management and social media in the Greek wine tourism industry. In V. Katsoni, & K. Velander (Eds.), Innovative approaches to tourism and leisure: Culture, places and narratives in a sustainability context (pp. 249–259). Springer Proceedings in Business and Economics

3. Belias D., Velissariou E., Kyriakou D., Vasiliadis L, Mantas C., Sdrolias L., Aspridis G., & Koustelios A. (2017b). Customer relationship management & social media in Greek Tourism. In: D. Sakas, & D. Nasiopoulos (Eds.), Strategic innovative marketing. Springer Proceedings in Business and Economics pp (Article in Press)

4. Belias D., et al. (2019) Tourism and destination marketing the case of Greece. In D. Sakas, & D. Nasiopoulos (Eds.), Strategic innovative marketing (IC-SIM 2017). Springer Proceedings in Business and Economics. Springer. https://doi.org/10.1007/978-3-030-16099-9_9

5. Barbe, D., Neuburger, L., & Pennington-Gray, L. (2020). Follow us on Instagram! Understanding the driving force behind following travel accounts on Instagram. E-review of Tourism Research, 17(4).

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