Influencer Marketing Evolution: Unveiling the Power of Data Analytics and AI for Strategic Campaign Excellence
Author:
Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-65727-6_8
Reference4 articles.
1. Tafesse, W., Wood, B.P.: Followers’ engagement with instagram influencers: the role of influencers’ content and engagement strategy. J. Retail. Consum. Serv. 58, 102303 (2021)
2. Agustian, K., et al.: The influence of influencer marketing in increasing brand awareness and sales for SMEs. Technol. Soc. Perspect. (TACIT) 1(2), 68–78 (2023)
3. Leung, F.F., et al.: Influencer marketing effectiveness. J. Market. 86(6), 93–115 (2022)
4. How Artificial Intelligence (AI) Is Changing Influencer Marketing. https://influencermarketinghub.com/ai-influencer-marketing/. Last accessed 21 May 2024
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