Strategic Synergies and Co-marketing: A Case Study of the Airline Sector-Reference-Cited by-同舟云学术

Strategic Synergies and Co-marketing: A Case Study of the Airline Sector

Published:2019 Issue: Volume: Page:629-635
ISSN:2198-7246
Container-title:Strategic Innovative Marketing and Tourism
language:
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Author:

Varelas Sotiris,Kavoura Androniki,Giovanis Apostolos,Borges-Tiago Teresa,Tiago Flavio

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-030-12453-3_72

Reference14 articles.

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2. Tsiotas D, Spyros Niavis S, Polyzos S (2019) The dynamics of small and peripheral airports in tourism and regional development: the case of Greece. In: Kavoura A, Kefallonitis E, Giovanis A (eds) International conference on strategic innovative marketing and tourism. Springer

3. Varelas S, Georgopoulos N (2017) Porter’s competitive forces in the modern globalized hospitality sector – the case of a Greek tourism destination. J Tour Res 18:121–131

4. Gkarane S, Lenoudias EM, Vassiliadis C, Vassiliadis G (2019) Combining traditional and digital tools in developing an international guerilla marketing strategy: the case of a SME Greek company. In: Kavoura A, Kefallonitis E, Giovanis A (eds) International conference on strategic innovative marketing and tourism. Springer

5. Bucklin LP, Sengupta S (1993) Organizing successful co-marketing alliances. J Mark 57:32–46. https://doi.org/10.2307/1252025

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