Combining Traditional and Digital Tools in Developing an International Guerilla Marketing Strategy: The Case of a SME Greek Company-Reference-Cited by-同舟云学术

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Combining Traditional and Digital Tools in Developing an International Guerilla Marketing Strategy: The Case of a SME Greek Company

Published:2019 Issue: Volume: Page:397-404
ISSN:2198-7246
Container-title:Strategic Innovative Marketing and Tourism
language:
Short-container-title:

Author:

Gkarane Sofia,Efstratios-Marinos Lenoudias,Vassiliadis Chris A.,Vassiliadis Yannis

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-030-12453-3_45

Reference36 articles.

1. Böwer U, Michou V, Ungerer C (2014) The puzzle of the missing Greek exports (no. 518). https://doi.org/10.2765/70035

2. Kanellopoulos NC, Skintzi GD (2016) Identifying export opportunities for Greece. IEEP 13(3):369–386. https://doi.org/10.1007/s10368-016-0353-3

3. Kavoura A, Sahinidis A (2015) Communicating corporate social responsibility activities in Greece in a period of a prolonged economic crisis. Procedia Soc Behav Sci 175:496–502. https://doi.org/10.1016/j.sbspro.2015.01.1228

4. Kahiya ET, Dean DL (2016) Export stages and export barriers: revisiting traditional export development. Thunderbird Int Bus Rev 58(1):75–89. https://doi.org/10.1002/tie.21741

5. Kumlu Ö (2014) The effect of intangible resources and competitive strategies on the export performance of small and medium sized enterprises. Procedia Soc Behav Sci 150:24–34. https://doi.org/10.1016/j.sbspro.2014.09.004

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Conclusion and Way Forward;Marketing Effectiveness and Accountability in SMEs;2022

2. Strategic Synergies and Co-marketing: A Case Study of the Airline Sector;Strategic Innovative Marketing and Tourism;2019

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