AI and New Forms of Market Interaction to Enhance Customer Experience—A Management Perspective
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Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-58967-6_4
Reference23 articles.
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5. 5. Flavian, C., Ibanez-Sanchez, S., & Orus, C.: The impact of virtual, augmented, and mixed reality technologies on the customer experience, Journal of Business Research, 100, pp. 547–560, (2019).
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