Price Transparency
Author:
Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-12145-6_3
Reference83 articles.
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4. Atefi, Y., Ahearne, M., Hohenberg, S., Hall, Z., & Zettelmeyer, F. (2020). Open negotiation: The back-end benefits of salespeople’s transparency in the front end. Journal of Marketing Research, 57(6), 1076–1094.
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1. Does the presentation of true costs at the point of purchase nudge consumers toward sustainable product options?;Marketing Letters;2024-01-05
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