1. Kawa, L.W., Rahmadiani, S.F., Kumar, S.: Factors affecting consumer decision-making: a survey of young-adults on imported cosmetics in Jabodetabek, Indonesia. SIJ Trans. Ind. Finan. Bus. Manage. 1(5), 175–180 (2013)
2. Fauzi, H.: ‘The Effect of Experiential Marketing, Perceived Quality, as Well Advertising of Purchase Decisions (Study on Wardah Cosmetics User in Kadipaten District)’. Enrichment: J. Manage. 2021 11(2), 392–395
3. Park, S.: ‘Marketing management’ (Seohee Academy, 2020. 2020) (2020)
4. Bearden, W.O., Etzel, M.J.: Reference group influence on product and brand purchase decisions. J. Consum. Res. 9(2), 183–194 (1982)
5. Le, T., Mai, N., Vo, N., Tram, N., Nguyen, N.: Factors affecting the choice of buying Korean cosmetics. Manage. Sci. Lett. 10(13), 3097–3106 (2020)