The Characteristics of the Chinese Digital Market
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-030-38160-8_2
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5. Christodoulides, G., Michaelidou, N., & Argyriou, E. (2012). Cross-national differences in e-WOM influence. European Journal of Marketing, 46(11/12), 1689–1707.
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