Marketing Strategy Selection Using Fuzzy Analytic Network Process
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-030-51156-2_117
Reference20 articles.
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3. Gürbüz, T., Albayrak, Y.E., Alaybeyoğlu, E.: Criteria weighting and 4P’s planning in marketing using a fuzzy metric distance and AHP hybrid method. Int. J. Comput. Intell. Syst. 7(sup1), 94–104 (2014)
4. Cevik Onar, S., Oztaysi, B., Kahraman, C.: Strategic decision selection using hesitant fuzzy TOPSIS and interval type-2 fuzzy AHP: a case study. Int. J. Comput. Intell. Syst. 7(5), 1002–1021 (2014)
5. Ge, Y., Xiao, M., Yang, Z., Zhang, L., Hu, Z., Feng, D.: An integrated logarithmic fuzzy preference programming based methodology for optimum maintenance strategies selection. Appl. Soft Comput. 60, 591–601 (2017)
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