Criteria Weighting and 4P's Planning in Marketing Using a Fuzzy Metric Distance and AHP Hybrid Method-Reference-Cited by-同舟云学术

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Criteria Weighting and 4P's Planning in Marketing Using a Fuzzy Metric Distance and AHP Hybrid Method

Published:2014 Issue:Supplement 1 Volume:7 Page:94
ISSN:1875-6883
Container-title:International Journal of Computational Intelligence Systems
language:en
Short-container-title:IJCIS

Author:

Gürbüz Tuncay,Albayrak Y.Esra,Alaybeyoğlu Elif

Publisher

Springer Science and Business Media LLC

Subject

Computational Mathematics,General Computer Science

Link

http://www.tandfonline.com/doi/pdf/10.1080/18756891.2014.853936

Reference31 articles.

1. Analysis of new product mix selection at TFT-LCD technological conglomerate network under uncertainty

2. Fuzzy analytical hierarchy process and multi-segment goal programming applied to new product segmented under price strategy

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