Criteria Weighting and 4P's Planning in Marketing Using a Fuzzy Metric Distance and AHP Hybrid Method
Author:
Publisher
Springer Science and Business Media LLC
Subject
Computational Mathematics,General Computer Science
Link
http://www.tandfonline.com/doi/pdf/10.1080/18756891.2014.853936
Reference31 articles.
1. Analysis of new product mix selection at TFT-LCD technological conglomerate network under uncertainty
2. Fuzzy analytical hierarchy process and multi-segment goal programming applied to new product segmented under price strategy
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