The Consumer Influence of Digital Coupon Distribution Through a Referral Program
Author:
Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-33258-6_16
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4. Balakrishnan J, Foroudi P, Dwivedi YK (2020) Does online retail coupons and memberships create favourable psychological disposition? J Bus Res 116:229–244. https://doi.org/10.1016/j.jbusres.2020.05.039
5. Bearden WO, Etzel MJ (1982) Reference group influence on product and brand purchase decisions. J Consum Res 9(2):183–194
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