How do Tourists Evaluate Augmented Reality Services? Segmentation, Awareness, Devices and Marketing Use Cases
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Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-030-67822-7_19
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3. Rauschnabel, P.A., Rossmann, A., tom Dieck, M.C.: An adoption framework for mobile augmented reality games: the case of Pokémon Go. Comput. Hum. Behav. 76, 276–286 (2017)
4. Rauschnabel, P.A.: Virtually enhancing the real world with holograms: an exploration of expected gratifications of using augmented reality smart glasses. Psychol. Mark. 35(8), 557–572 (2018)
5. Herz, M., Rahe, V.: Virtual reality becoming part of our lives—assessing consumers’ perceived applicability of virtual reality supported tasks and a critical reflection on the development. In: Augmented Reality and Virtual Reality, pp. 113–122. Springer, Cham (2020)
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