Digital Customer Network Strategy Influences on Hotel Business-Reference-Cited by-同舟云学术

Digital Customer Network Strategy Influences on Hotel Business

Published:2021-06-24 Issue: Volume: Page:420-431
ISSN:2195-4356
Container-title:Innovations in Industrial Engineering
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Author:

Dieguez Teresa,Ly Nguyen Thi,Ferreira Luis Pinto,da Silva Francisco José Gomes

Publisher

Springer International Publishing

Link

https://link.springer.com/content/pdf/10.1007/978-3-030-78170-5_36

Reference57 articles.

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4. Kafley, S., Mojumder, K.: Customer experience and digital marketing in the hotel business. Degree programm in restaurant entrepreneurship bachelor’s thesis. Laurea University of Applied Sciences (2018)

5. Rogers, D.L.: The Network Is Your Customer: Five Strategies to Thrive in a Digital Age. Yale University Press, New Haven (2014)

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