Digital Marketing in the Hardware Business, an Opportunity for the Peruvian MYPES Positioning and Surviving over the Covid-19 Pandemic-Reference-Cited by-同舟云学术

Digital Marketing in the Hardware Business, an Opportunity for the Peruvian MYPES Positioning and Surviving over the Covid-19 Pandemic

Published:2022-01-14 Issue: Volume: Page:
ISSN:
Container-title:2022 13th International Conference on E-Education, E-Business, E-Management, and E-Learning (IC4E)
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Author:

Miguel Osorio Chavez Luis¹,Octavio Edwin²,Yudet Dany¹

Affiliation:

1. UPG de Ciencias Empresariales, Escuela de Posgrado, UPG Ciencias Empresariales, Escuela de Posgrado, Universidad Peruana Unión, Lima-Perú, Peru

2. Escuela Profesional de Administracion, Facultad de Ciencias Empresariales, Universidad Peruana Unión, Lima-Perú, Peru

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3514262.3514286

Reference44 articles.

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2. Analysis of the loyalty and intention to return of the university student: Challenges of educational management in a crisis context.

3. Effects of COVID-19 on hotel marketing and management: a perspective article

4. T. Nguyen , L. Pinto , and F. Gomes , “ Digital customer network strategy influences on Hotel Business ,” Innov. Ind. Eng. , 2021 , doi: 10.1007/978-3-030-78170-5_36. 10.1007/978-3-030-78170-5_36 T. Nguyen, L. Pinto, and F. Gomes, “Digital customer network strategy influences on Hotel Business,” Innov. Ind. Eng., 2021, doi: 10.1007/978-3-030-78170-5_36.

5. The transition from traditional to digital marketing: a study of the evolution of e-marketing in the Indian hotel industry;Kapoor R.;Worldw. Hosp. Tour. themes,2021