Social Media Technologies and Export Marketing
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-030-08277-2_5
Reference75 articles.
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3. Alarcón-del-Amo, M. C., Rialp, A., & Rialp, J. (2016). Social media adoption by exporters: The export-dependence moderating role. Spanish Journal of Marketing—ESIC, 20, 81–92.
4. Alarcón-del-Amo, M. C., Rialp, A., & Rialp, J. (2017). Examining the impact of managerial involvement with social media on Exporting firm performance. International Business Review. https://doi.org/10.1016/j.ibusrev.2017.09.003
5. Ananda, A. S., Hernández-García, A., & Lamberti, L. (2016). N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations. Journal of Innovation & Knowledge, 1(3), 170–180.
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