Publisher
Springer International Publishing
Reference46 articles.
1. Timoshenko, A., Hauser, J.R.: Identifying customer needs from user-generated content. Mark. Sci. 38(1), 1–20 (2019)
2. Muller, J., Christandl, F.: Content is king – but who is the king of kings? The effect of content marketing, sponsored content & user-generated content on brand responses. Comput. Hum. Behav. 96, 46–55 (2019)
3. Tsiakali, K.: User-generated-content versus marketing-generated-content: personality and content influence on traveler’s behavior. J. Hosp. Mark. Manag. 27(8), 946–972 (2018)
4. Mathur, S., Tewari, A., Singh, A.: Modeling the factors affecting online purchase intention: the mediating effect of consumer’s attitude towards user-generated content. J. Mark. Commun. 28, 725–744 (2021)
5. Koivisto, E., Mattila, P.: Extending the luxury experience to social media – User-Generated Content co-creation in a branded event. J. Bus. Res. 17, 570–578 (2020)
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献