Contextual and Behavioral Customer Journey Discovery Using a Genetic Approach-Reference-Cited by-同舟云学术

Contextual and Behavioral Customer Journey Discovery Using a Genetic Approach

Published:2019 Issue: Volume: Page:251-266
ISSN:0302-9743
Container-title:Advances in Databases and Information Systems
language:
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Author:

Bernard Gaël,Andritsos Periklis

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-030-28730-6_16

Reference16 articles.

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4. Research priorities 2018–2020. Technical report, Marketing Science Institute (2018). https://www.msi.org/research/2018-2020-research-priorities/cultivating-the-customer-asset/1.1.-characterizing-the-customer-journey-along-the-purchase-funnel-and-strategies-to-influence-the-journey/

5. Bernard, G., Andritsos, P.: A process mining based model for customer journey mapping. In: Proceedings of the Forum and Doctoral Consortium Papers Presented at the 29th International Conference on Advanced Information Systems Engineering (CAiSE 2017) (2017)

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