Segmentation of Social Media Users: A Means-End Chain Approach
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Publisher
Springer International Publishing
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http://link.springer.com/content/pdf/10.1007/978-3-030-42416-9_22
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3. Baker S, Thompson KE, Engelken J, Huntley K (2004) Mapping the values driving organic food choice: Germany vs the UK. Eur J Mark 38(8):995–1012
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