Effect of Social Networking Advertisements (SNAs) on Attitudes and Purchase Intention Towards Brand Products
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Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-43009-1_2
Reference18 articles.
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4. Palsodkar, P., Palsodkar, P., Gokhale, A., Dorge, P., & Gurjar, A. (2022). Fuel Larceny and Leakage Indication System Using IoT. In Intelligent Systems for Social Good: Theory and Practice (pp. 81–89). Singapore: Springer Nature Singapore.
5. Ballantine, P., & Y. C. (2015). The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions. Marketing Intelligence & Planning, 33, 508-521. https://doi.org/10.1108/MIP-03-2014-0044.
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