The Relationship Between Retail Assortment Size and Sales. What Do We Know so Far?

Author:

Sáez-González Elvira,Gázquez-Abad Juan Carlos

Publisher

Springer Nature Switzerland

Reference28 articles.

1. Arnold, S.J., Ma, S., Tigert, D.J.: A comparative analysis of determinant attributes in retail store selection. In: Hunt, H.K. (ed.) Advances in Consumer Research, vol. 5, pp. 663–667. Association for Consumer Research, Ann Arbor (1978)

2. Boatwright, P., Nunes, J.C.: Reducing assortment: an attribute-based approach. J. Mark. 65(3), 50–63 (2001)

3. Borle, S., Boatwright, P., Kadane, J.B., Nunes, J.C., Galit, S.: The effect of product assortment changes on customer retention. Mark. Sci. 24(4), 612–622 (2005)

4. Briesch, R.A., Chintagunta, P.K., Fox, E.J.: How does assortment affect grocery store choice? J. Mark. Res. 46(2), 176–189 (2009)

5. Brown, D.J.: An examination of consumer grocery store choice: considering the attraction of size and the friction of travel time. In: Advances in Consumer Research, vol. 5, pp. 243–246. Association for Consumer Research, Ann Arbor (1978)

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