The Effect of Product Assortment Changes on Customer Retention-Reference-Cited by-同舟云学术

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The Effect of Product Assortment Changes on Customer Retention

Published:2005-11 Issue:4 Volume:24 Page:616-622
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Borle Sharad,Boatwright Peter,Kadane Joseph B.,Nunes Joseph C.,Galit Shmueli

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Link

https://pubsonline.informs.org/doi/pdf/10.1287/mksc.1050.0121

Reference14 articles.

1. A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts

2. Reducing Assortment: An Attribute-Based Approach

3. A Model of the Joint Distribution of Purchase Quantity and Timing

4. Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction

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