Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives

Author:

Brooksworth Frederica,Mogaji Emmanuel,Bosah Genevieve

Publisher

Springer International Publishing

Reference20 articles.

1. Abdulquadri, A., Mogaji, E., Kieu, T. A., & Nguyen, N. P. (2021). Digital transformation in financial services provision: A Nigerian perspective to the adoption of chatbot. Journal of Enterprising Communities: People and Places in the Global Economy, 15(2), 258–281.

2. Ala, M., Rasul, T., & Nair, S. (2022). The power of neuromarketing: Taking luxury fashion marketing in Southeast Asia markets to a whole new level. In F. Brooksworth, E. Mogaji, & G. Bosah (Eds.), Fashion Marketing in Emerging Economies (volume 2)—South American, Asian and African perspectives. Springer.

3. Appiah-Nimo, K. (2022). South Africa: A snapshot of contemporary retail. In F. Brooksworth, E. Mogaji, & G. Bosah (Eds.), Fashion Marketing in Emerging Economies (volume 2)—South American, Asian and African perspectives. Springer.

4. Bardey, A., Turner, R., & Mehdiratta, U. (2022). Fashioning the future generation: Generation Z Indian consumers’ attitudes towards Western and Indian fashion. In F. Brooksworth, E. Mogaji, & G. Bosah (Eds.), Fashion Marketing in Emerging Economies (volume 2)—South American, Asian and African perspectives. Springer.

5. Brooksworth, F., Mogaji, E., & Bosah, G. (2022a). Fashion Marketing in Emerging Economies: An introduction. In F. Brooksworth, E. Mogaji, & G. Bosah (Eds.), Fashion Marketing in Emerging Economies (volume 1)—Brand, consumer and sustainability perspectives. Springer.

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