Promoting Sustainability in Africa Through Entrepreneurial Branding
Author:
Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-29273-6_13
Reference51 articles.
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4. Bartolacci, F., Caputo, A., & Soverchia, M. (2020). Sustainability and financial performance of small and medium-sized enterprises: A bibliometric and systematic literature review. Business Strategy and the Environment, 29(3), 1297–1309.
5. Baumgarth, C., Merrilees, B., & Urde, M. (2013). Brand orientation: Past, present, and future. Journal of Marketing Management, 29(9–10), 973–980.
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