Brand orientation: Past, present, and future
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0267257X.2013.817768
Reference29 articles.
1. Markenorientierung von Medien
2. “Living the brand”: brand orientation in the business‐to‐business sector
3. Kunden- oder Markenorientierung – Zwei Seiten einer Medaille oder alternative Routen?
4. Crafting Brand Authenticity: The Case of Luxury Wines*
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