Rethinking Operative Marketing: The H2H Process

Author:

Kotler Philip,Pfoertsch Waldemar,Sponholz Uwe

Publisher

Springer International Publishing

Reference73 articles.

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2. Bernazzani, S. (2017, June 13). The 10 best user-generated content campaigns on Instagram [Blog post]. Retrieved from https://blog.hubspot.com/marketing/best-user-generated-content-campaigns

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4. Chen, S., & Venkatesh, A. (2013). An investigation of how design-oriented organisations implement design thinking. Journal of Marketing Management, 29(15/16), 1680–1700. https://doi.org/10.1080/0267257X.2013.800898.

5. Constantinides, E. (2006). The marketing mix revisited: Towards the 21st century marketing. Journal of Marketing Management, 22(3/4), 407–438. https://doi.org/10.1362/026725706776861190.

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