Big Data and the Effectiveness of Tourism Marketing: A Prospective Review of the Literature-Reference-Cited by-同舟云学术

Big Data and the Effectiveness of Tourism Marketing: A Prospective Review of the Literature

Author:

Bouhtati Naoual,Kamal Majda,Alla Lhoussaine^ORCID

Publisher

Springer International Publishing

Link

Reference20 articles.

1. Maghraoui, S., Belghith, E.: The customer experience: what contributions of artificial intelligence technologies, vol. 8 (2019)

3. Kallinikos, J., Nucci, F. (nd): Netflix: a data and media hybrid, vol. 70 (2020)

4. Rijmenam, M.: Starbucks, the world largest coffee shop, grinds a lot of data datafloq (2016). Accessed 18 July

5. Middleton, V., Fyall, A.: Marketing for Travel and Tourism. Butterworth Heinemann, Oxford (2009)

Cited by 14 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Innovative Marketing in Banking;Advances in Marketing, Customer Relationship Management, and E-Services;2024-06-28

2. Design and Implementation of a Hotel Recommendation System Using Deep Learning;Advances in Marketing, Customer Relationship Management, and E-Services;2024-06-28

3. The Influence of Digital Marketing on Business Performance;Advances in Marketing, Customer Relationship Management, and E-Services;2024-06-28

4. Applying Artificial Intelligence to Enhance E-Commerce Marketing Strategies;Advances in Marketing, Customer Relationship Management, and E-Services;2024-06-28

5. Optimizing Marketing Campaigns With AI-Driven Insights on Mobile User Behavior;Advances in Marketing, Customer Relationship Management, and E-Services;2024-06-28