The Illusion of Brand Control: An Integrative Review

Author:

Siano Alfonso,Vollero Agostino,Bertolini Alessandra

Publisher

Springer International Publishing

Reference54 articles.

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2. Aaker, D.A.: Building Strong Brands. Free Press, New York (1996)

3. Albert, S., Whetten, D.A.: Organizational identity. In: Cummings, L.L., Staw, B.M. (eds.) Research in Organizational Behavior, pp. 263–295. JAI Press, Greenwich (1985)

4. Asmussen, B., Harridge-March, S., Occhiocupo, N., Farquhar, J.: The multi-layered nature of the internet-based democratization of brand management. J. Bus. Res. 66(9), 1473–1483 (2013)

5. Barnett, D.N.: Brand Protection in the Online World: A Comprehensive Guide. Kogan Page Publishers, New Delhi: (2016)

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