Author:
Peter Marc K.,Dalla Vecchia Martina
Publisher
Springer International Publishing
Reference46 articles.
1. Alford, P., Page, S.J.: Marketing technology for adoption by small business. Service Ind. J. 35(11–12), 655–669 (2015)
2. Ballou, E.: How small businesses invest in digital marketing in 2018. https://clutch.co/agencies/digital/resources/small-business-digital-marketing-survey-2018 (2018). Zugegriffen am 29.04.2019
3. Balmer, J.M.T., Yen, D.A.: The internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution. J. Market. Manage. 33(1/2), 131–144 (2017)
4. Bhayani, S., Vachhani, N.V.: Internet marketing vs traditional marketing: a comparative analysis. FIIB Bus. Rev. 3(3), 53–63 (2014)
5. Borges Tiago, M.T., Verissimo, J.M.: Digital marketing and social media: why bother? Bus. Horiz. 57, 703–708 (2014)