Marketing technology for adoption by small business
Author:
Funder
Economic & Social Research Council
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/02642069.2015.1062884
Reference52 articles.
1. E-Customization
2. Web 2.0 and micro‐businesses: an exploratory investigation
3. Internet Diffusion in Creative Micro-Businesses: Identifying Change Agent Characteristics As Critical Success Factors
4. E-Commerce Usage and Perception of E-Commerce Issues among Small Firms: Results and Implications from an Empirical Study
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