Maintaining a Creative Brand Image in an Omnichannel World
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Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-030-70324-0_6
Reference61 articles.
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Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The Distributed Creative Brand Image: Integrating Digital Influencer Collaboration into Omnichannel Marketing Communication;Digital Transformation for Fashion and Luxury Brands;2024
2. Managing Creativity in the Age Of Data-Driven Marketing Communication;Journal of Advertising Research;2022-11-07
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