The Distributed Creative Brand Image: Integrating Digital Influencer Collaboration into Omnichannel Marketing Communication
Author:
Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-35589-9_12
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5. Berger, J. (2013). Contagious: Why things catch on (1st ed.). Simon and Shuster.
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