An Exploratory Study of Audiobook Discount Pricing

Author:

Chen Li

Publisher

Springer Nature Switzerland

Reference21 articles.

1. Ahmetoglu, G., Furnham, A., Fagan, P.: Pricing practices: a critical review on their efforts on consumer perceptions and behavior. J. Retail. Consum. Serv. 21, 696–707 (2014)

2. Arora, S., Hofstede, F., Mahajan, V.: The implications of offering free versions for the performance of paid mobile apps. J. Mark. Res. 81(6), 62–78 (2017)

3. Bao, T., Chang, T.: Why Amazon uses both the New York Times Bestseller List and customer reviews: an empirical study of multiplier effects on product sales from multiple earned media. Decis. Support Syst. 67, 1–8 (2014)

4. Busse, M., Simester, D., Zettelmeyer, F.: The best price you will ever get: the 2005 employee discount pricing promotions in the U.S. automobile industry. Manag. Sci. 29(2), 199–215 (2010)

5. Bussel, R.: Audiobooks - 2021 Book Trends Show the Power of Booktok and the Rise of Audiobooks, 31 December 2021. Forbes. https://www.forbes.com/sites/rachelkramerbussel/2021/12/31/2021-book-trends-show-the-power-of-booktok-and-rise-of-audiobooks/?sh=3a100beb7f70

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