Research on the Model of Word-of-Mouth Communication in Social Networks Based on Dynamic Simulation

Author:

Fan Zhipeng,Hu Wen,Liu Wei,Chen Ming

Publisher

Springer International Publishing

Reference12 articles.

1. Guerreiro, J., Pacheco, M.: How green trust, consumer brand engagement and green word-of-mouth mediate purchasing intentions. Sustainability. 13, 7877 (2021)

2. Cheng, X.S.: The paradox of word-of-mouth in social commerce: exploring the juxtaposed impacts of source credibility and information quality on SWOM spreading. Inf. Manage. 58(7), 103505 (2021)

3. Hussain, S., Ahmed, W., Jafar, R.M.S.: eWOM source credibility, perceived risk and food product customer’s information adoption. Comput. Hum. Behav. 66, 96–102 (2017)

4. Cai, S.Q., Wang, W., Zhou, P.: Research on the dissemination of negative word-of-mouth information in network communities based on multi-agents. Comput Sci. 43(4), 70–75 (2016)

5. Cai, S.Q., Yuan, Q., Zhou, P.: Research on the linear threshold propagation model of negative word of mouth under corporate response. J. Syst. Eng. 32(2), 145–155 (2017)

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