Author:
Ganciu Mihaela Rodica,Barbu Andreea,Costea-Marcu Iustina-Cristina,Deselnicu Dana Corina,Militaru Gheorghe
Publisher
Springer International Publishing
Reference24 articles.
1. Becker, J.U., Greve, G., Albers, S.: The impact of technological and organizational implementation of CRM on customer acquisition, maintenance and retention. Int. J. Res. Mark. 26(3), 207–215 (2009)
2. Chang, H., Ku, P.: Implementation of relationship quality for CRM performance: acquisition of BPR and organizational learning. Total Qual. Manag. 20(3), 327–348 (2009)
3. Coltman, T. R.: Why build a customer relationship management capability? Journa of Strategic Information Systems , 301–320 (2007).
4. Croteau, A.M., Li, P.: Critical success factors of CRM technological initiatives. Can. J. Adm. Sci. 20(1), 21–34 (2003)
5. Gupte, M.: Mapping of information flow in customer relationship management tool. Master thesis, Binghamton University State, New York (2011)