Too Real for Comfort: Measuring Consumers’ Augmented Reality Information Privacy Concerns

Author:

Lammerding Lutz,Hilken Tim,Mahr Dominik,Heller Jonas

Publisher

Springer International Publishing

Reference41 articles.

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3. Barney, J. B., & Hansen, M. H. (1994). Trustworthiness as a Source of Competitive Advantage. Strategic Management Journal, 15, 175–190.

4. Bartlett, M. S. (1954). A note on the multiplying factors for various χ2 approximations. Journal of the Royal Statistical Society. Series B (Methodological)., 16(2), 296–298.

5. BCG. (2018). Augmented reality: Is the camera the next big thing in advertising? Retrieved from https://www.bcg.com/publications/2018/augmented-reality-is-camera-next-big-thing-advertising.aspx/.

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