The Conceptual Design Framework for XR Marketing

Author:

Atiker BarisORCID

Publisher

Springer Nature Switzerland

Reference53 articles.

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2. Frey D, Royan J, Piegay R, Kermarrec A, Anceaume E, Le Fessant F (2008) Solipsis: a decentralized architecture for virtual environments. In: 1st ınternational workshop on massively multiuser virtual environments. Reno, NV, United States

3. Clegg N (2022) Making the metaverse: what it is, how it will be built, and why it matters. https://nickclegg.medium.com/making-the-metaverse-what-it-is-how-it-will-be-built-and-why-it-matters-3710f7570b04

4. Milgram P, Kishino F (1994) A taxonomy of mixed reality visual displays. IEICE Trans Inf Syst 77(12):1321–1329

5. Jessen A, Hilken T, Chylinski M, Mahr D, Heller J, Keeling DI, de Ruyter K (2020) The playground effect: how augmented reality drives creative customer engagement. J Bus Res 116:85–98

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