Marketing as an emergent discipline: Commentary on Shelby Hunt’s final contribution to our field
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing
Link
https://link.springer.com/content/pdf/10.1007/s13162-022-00239-x.pdf
Reference11 articles.
1. Biggadike, R. E. (1981). The contributions of marketing to strategic management. Academy of Management Review, 6(4), 621–631.
2. Clark, T., Key, T. M., Hodis, M., & Rajaratnam, D. (2014). The intellectual ecology of mainstream marketing research: An inquiry into the place of marketing in the family of business disciplines. Journal of the Academy of Marketing Sciences, 42(3), 223–241.
3. Clark, T., & Key, T. M. (2021). The methodologies of the marketing literature:Mechanics, uses, and craft. AMS Review, 11(3), 416–431.
4. Goldstein, J. (1999). Emergence as a Construct: History and Issues. Emergence, 1(1), 49–72.
5. Hunt, S. D. (2020). For re-institutionalizing the Marketing Discipline in Era V. AMS Review, 10(3), 189–198.
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