Key Developments in International Marketing: Influential Contributions and Future Research Directions
Author:
Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-17366-0_1
Reference39 articles.
1. Aulakh, P. S., Kotabe, M., & Sahay, A. 1996. Trust and performance in cross-border marketing partnerships: A behavioral approach. Journal of International Business Studies, 27(5): 1005–1032.
2. Bello, D., Katsikeas, C. S., & Robson, M. J. 2010. Does accommodating a serf-serving partner in an international marketing alliance pay-off? Journal of Marketing, 64(6), 77–93.
3. Buckley, P. 2002. International business versus international marketing. International Marketing Review, 19(1): 16–20.
4. Calantone, R., & Knight, G. 2000. The critical role of product quality in the international performance of industrial firms. Industrial Marketing Management, 29(6), 493–506.
5. Campa, J., & Guillén, M. F. 1999. The internalization of exports: Firm-and location-specific factors in a middle-income country. Management Science, 45(11): 1463–1478.
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