Challenging the troubled status of the marketing discipline
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing
Link
https://link.springer.com/content/pdf/10.1007/s13162-022-00242-2.pdf
Reference12 articles.
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2. Burton, D. (2005). Marketing theory matters. British Journal of Management, 16(1), 5–18.
3. Chandy, R. K., Gita, V., Johar, C., Moorman, & John, H. R. (2021). Better marketing for a better world. Journal of Marketing, 85(3), 1–9.
4. Cross, S. N. N., Anders Gustafsson, C., Pechmann, & Karen Page, W. (2022). Responsible research in business and management (RRBM) and the journal of public policy & marketing: Connected through impact. Journal of Public Policy & Marketing, 41(1), 51–53.
5. Frame, I. A., ILiz, & Allen (2002). A flexible approach to PhD research training. Quality assurance in education, 10(2), 98–103.
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