Publisher
Springer Science and Business Media LLC
Reference120 articles.
1. Advertising & Marketing Services. (2022, January 31). Quarterly Update 1/31/2022 - ProQuest. Retrieved February 19, 2022, from https://www.proquest.com/docview/2624175783/11678400D1F54F43PQ/1
2. Advertising Agencies. (2021, January 25). Quarterly Update 1/25/2021 - ProQuest. Retrieved February 19, 2022, from https://www.proquest.com/docview/2480705155/B5936EAE27F54B0DPQ/1
3. Aguirre-Rodriguez, A. (2013). The effect of consumer persuasion knowledge on scarcity appeal persuasiveness. Journal of Advertising, 42(4), 371–379. https://doi.org/10.1080/00913367.2013.803186
4. Ahluwalia, R., & Burnkrant, R. E. (2004). Answering questions about questions: A persuasion knowledge perspective for understanding the effects of rhetorical questions. Journal of Consumer Research, 31(1), 26–42. https://doi.org/10.1086/383421
5. Allard, T., Dunn, L. H., & White, K. (2020). Negative reviews, positive impact: Consumer empathetic responding to unfair word of mouth. Journal of Marketing, 84(4), 86–108. https://doi.org/10.1177/0022242920924389