Conceptual review papers: revisiting existing research to develop and refine theory
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing
Link
https://link.springer.com/content/pdf/10.1007/s13162-020-00168-7.pdf
Reference32 articles.
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3. Bem, D.J. (1995). Writing a review article for Psychological Bulletin. Psychological Bulletin, 118(2), 172–177.
4. Bettencourt, L. A., & Houston, M. B. (2001). Assessing the impact of article method type and subject area on citation frequency and reference diversity. Marketing Letters, 12(4), 327–340.
5. Dekimpe, M. G., & Deleersnyder, B. (2018). Business cycle research in marketing: A review and research agenda. Journal of the Academy of Marketing Science, 46(1), 31–58.
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