The unconscious perception of smells as a driver of consumer responses: a framework integrating the emotion-cognition approach to scent marketing
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing
Link
https://link.springer.com/content/pdf/10.1007/s13162-019-00154-8.pdf
Reference108 articles.
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5. Biswas, D., Labrecque, L. I., Lehmann, D. R., & Markos, E. (2014). Making choices while smelling, tasting, and listening: the role of sensory (dis) similarity when sequentially sampling products. Journal of Marketing, 78(1), 112–126.
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