Publisher
Springer Science and Business Media LLC
Reference10 articles.
1. Alderson, W. (1957). Marketing Behavior and Executive Action. Homewood: R. D. Irwin.
2. Alderson, W. (1965). Dynamic Marketing Behavior: a Functionalist Theory of Marketing. Homewood, IL: Richard D. Irwin.
3. Beckman, T. N. (1967). Marketing (8th ed.). New York: Ronald Press Co..
4. El-Ansary, A., Shaw, E, & Lazer W. (2018). Marketing’s identity crisis: insights from the history of marketing thought. AMS Review.
https://doi.org/10.1007/s13162-017-0102-y
5. Kotler, P. (1972). A generic concept of marketing. Journal of Marketing, 36(2), 46–54.
Cited by
14 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献