Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions-Reference-Cited by-同舟云学术

Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions

Published:2018-05-08 Issue:3 Volume:23 Page:235-253
ISSN:1359-4338
Container-title:Virtual Reality
language:en
Short-container-title:Virtual Reality

Author:

De Gauquier Laurens^ORCID,Brengman Malaika,Willems Kim,Van Kerrebroeck Helena

Publisher

Springer Science and Business Media LLC

Subject

Computer Graphics and Computer-Aided Design,Human-Computer Interaction,Software

Link

http://link.springer.com/content/pdf/10.1007/s10055-018-0344-5.pdf

Reference145 articles.

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4. AdAge (2016) Cannes lions 2016: 10 key takeaways. AdAge. www.adage.com/article/special-report-cannes-lions/takeaways-cannes-lions-2016/304707 . Accessed 18 Mar 2018

5. Alcántara A (2016) 12 Types of new gadgets that will define 2016. Popsugar. http://www.popsugar.com/tech/Best-Tech-Gadgets-2016-39686863#photo-39696798 . Accessed 8 Dec 2016

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