Optimal bundles for sponsored search auctions via bracketing scheme
Author:
Publisher
Springer Science and Business Media LLC
Subject
General Computer Science,Theoretical Computer Science
Link
http://link.springer.com/content/pdf/10.1007/s11704-017-6102-0.pdf
Reference17 articles.
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3. Jansen B J, Mullen T. Sponsored search: an overview of the concept, history, and technology. International Journal of Electronic Business, 2008, 6(2): 114–131
4. Qin T, Chen W, Liu T Y. Sponsored search auctions: recent advances and future directions. ACM Transactions on Intelligent Systems and Technology, 2015, 5(4): 60
5. Even-Dar E, Kearns M, Wortman J. Sponsored search with contexts. In: Proceedings of the 3rd International Workshop on Internet and Network Economics. 2007, 312–317
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