Corporate architecture as a branding tool: a European case study in the finance sector-Reference-Cited by-同舟云学术

Corporate architecture as a branding tool: a European case study in the finance sector

Published:2013 Issue: Volume: Page:337-356
ISSN:
Container-title:Managing Corporate Communication
language:
Short-container-title:

Author:

Bargenda Angela

Publisher

Macmillan Education UK

Link

http://link.springer.com/content/pdf/10.1007/978-1-137-29257-5_16

Reference34 articles.

1. Albert, S. and Whetten, D. (1985) ‘Organizational identity’, in Cummings, L.L. and Staw, B.M. (eds) Research in Organizational Behavior, 7: 263–95 (Greenwich, CT: JAi press).

2. Albert, S. and Whetten, D. (2003) ‘Organizational Identity’, in Balmer, J.M.T. and Greyser, S. (eds) Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate-level Marketing, pp. 77–105 (London: Routledge).

3. Arnheim, R. (1977) The Dynamics of Architectural Form (Berkeley, CA: University of California Press).

4. Balmer, J.M.T. and Greyser, S. (2003) ‘Managing the multiple identities of the corporation’, in Balmer, J.M.T. and Greyser, S. (eds) Revealing the Corporation, pp. 15–29 (London: Routledge).

5. Bernstein, D. (2003) ‘Corporate void’, in Balmer, J.M.T. and Greyser, S. (eds) Revealing the Corporation, pp. 153–60 (London: Routledge).

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