What is the “right” market orientation for new entrepreneurial ventures?

Author:

Brettel Malte,Engelen Andreas,Oswald Monika

Publisher

Springer Science and Business Media LLC

Subject

Economics and Econometrics,Business and International Management

Reference72 articles.

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2. Aldrich H, Auster E (1986) Even dwarfs started small: liabilities of age and size and their strategic implications. Res Organ Behav 8:165–186

3. Alvarez S, Barney J (2007) Discovery and creation: alternative theories of entrepreneurial action. Strateg Entrep J 1(1–2):33–48

4. Atuahene-Gima K, Ko A (2001) An Empirical investigation of the effect of market orientation and entrepreneurship orientation alignment on product innovation. Organ Sci 12(1):54–74

5. Atuahene-Gima K, Slater S, Olson E (2005) The contingent value of responsive and proactive market orientations for new product program performance. J Prod Innov Manag 22(6):464–482

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