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A guideline for designing experimental studies in marketing research and a critical discussion of selected problem areas

  • Published:2014-01-28 Issue:6 Volume:84 Page:793-826
  • ISSN:0044-2372
  • Container-title:Journal of Business Economics
  • language:en
  • Short-container-title:J Bus Econ

Author:

Koschate-Fischer Nicole,Schandelmeier Stephen

Publisher

Springer Science and Business Media LLC

Subject

Economics and Econometrics,Business and International Management

Cited by 59 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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