Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Reference85 articles.
1. Aaker, David A., and John G. Myers. 1987.Advertising Management. Englewood Cliffs, NJ: Prentice-Hall, Inc.
2. Achrol, Ravi Singh, Torger Reve, and Louis Stern. 1983. “The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis.”Journal of Marketing 47 (Fall): 55–67.
3. Ajzen, Icek. 1977. “Intuitive Theories of Events and the Effects of Base-Rate Information on Prediction.”Journal of Personality and Social Psychology 35: 303–314.
4. —. 1965.Dynamic Marketing Behavior. Homewood, IL: Richard D. Irwin.
5. Alderson, Wroe. 1957.Marketing Behavior and Executive Action. Action, Homewood, IL: Richard D. Irwin.
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献